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Mxit is a dominant mobile channel within South Africa and learning how to get the most out of it is an ongoing experience. Here’s some key learnings we made on a recent campaign.

Tweet So we’ve been collecting jeans for the last month or so, and today we handed them over to the Salvation Army. Of course simply loading the jeans into their car would have been way too easy.

Tweet As part of Saatchi’s worldwide sustainability division Saatchi & Saatchi S, we run an internal program called Saatchi True Blue that encourages everyone in the agency to Do One Thing – some small thing that makes a difference. We also sometimes work together (on this) as an agency and we’re currently running a “Let them into your pants” campaign. [...]

Tweet One Sunday a while back I trooped off to Wynberg cricket ground with huge enthusiasm to take part in Geek Cricket. The next few days were sheer hell as my body retaliated. Apparently the memory was short lived because a couple of weeks ago Saatchi decided to field a team for action cricket, and I was one of the [...]

Tweet Yesterday some people from Saatchi spent long hours in the studio recording this radio ad for one of our pro-bono clients, Volunteer Wildfire Services: As with all pro-bono work, you make the best of the resource you have available, so if you know who to listen out for you’ll hear one of Creative Group Heads, AtPlay’s very own Account [...]

Tweet Through garbled SMS and MMS messages, it seems that we won a Bronze and a Gold Loerie this evening, for Peugeot 107 in the mobile category and for Peugeot 107 again in the Mixed Media category. I’m sure once the hangovers have cleared tomorrow I’ll get more detail and a clearer picture.

Tweet Insure by phone. An interesting article over at insurance news portal announces that Metropolitan Life have launched a new product called Cover2go – simply SMS them a number to have R10 deducted from your airtime and be covered against accidental death for the next 6 days for R60,000. It’s been launched as a trial in the taxi ranks in [...]

Tweet An update on that whole US presidential race going online that I mentioned before – well the latest is that there will be a Republican vs Democrat debate online. Users will be able to post questions and have them answered in real time. It will be interesting to see how well something like this holds up as I’m sure [...]

Tweet The AtPlay update from 20th April: So apparently the iPhone will be launched at the end of June and Cingular (official carrier for iPhone in the US) have requested 1 million iPhones for the launch. And that’s just to cover the people that have already signed up. Over 6.5 million Nintendo Wii’s have been sold worldwide, and you may [...]