Today was a short one – starting at 2PM I went to three sessions.

My Boss Doesn’t Get It: Championing Social Media to the Man was driven strongly through audience participation – a live twitter feed on-screen fed comment and questions to the panel.

The Ecosystem of News was an interesting mix of reminiscence and looking to the future. High point was an interesting model for newspapers to embrace social media.

Not sure if I was just tired, or if Plan B: Can an Ad Guy Bring Bike Sharing to America? just really wasn’t up to scratch. It was interesting to see the process they went through, but top and tailing the presentation with lengthy and unnecessary plugs for CP+B was a bit much.

Full write-ups to follow.