Cadbury have released a new ad to follow up Gorilla and Trucks. The new one, featuring two kids with highly maneuverable eyebrows, is creepy and highly addictive at the same time.
I always thought that Cadbury missed the boat with the original Gorilla ad – by building something they intended to go viral, but not empowering communities to remix their content. By the time that Trucks came along they certainly stepped up – a shiny new website that contained, after some poking about on the site, downloadable clips to create your own versions of the Trucks ad. Of course they have now fully embraced the remix culture, even including remixes from Youtube on their website.
Currently the options to get involved with this campaign is either to have your photo (with pimped out eyebrows) stuck on a mug (?) or enter your eyebrow skills into Jivebrow 09. Sounds like a job for Gary Brolsma.
Im sorry to hear that a copyright claim has been put in against this add using Phil Collin’s song, because that song and the gorilla’s action the passion is how I feel when I enjoy a cadbury choclate. I just feels right. the choclate melts into my very soul. goosebumps.
Hello – This is a great forum
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