Comments on: I smell a viral video http://allankent.co.za/2008/11/i-smell-a-viral-video/ Allan Kent, online Tue, 07 Jun 2011 21:01:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matt Visser http://allankent.co.za/2008/11/i-smell-a-viral-video/#comment-131 Matt Visser Tue, 25 Nov 2008 09:54:52 +0000 http://www.mediafrenzy.co.za/?p=199#comment-131 Debating originality in advertising is a fical thing, I think Nike and Adidas both did very similar commercials a while ago where a soccer ball was kicked around the world before gmail. The <a href="http://www.backyardseries.tv" rel="nofollow"> MTN Backyard Series Campaign</a> seems to be following a more digital route so I don’t know about UGC for TVC, maybe for digital though.. We’ll think about it, thanks. Debating originality in advertising is a fical thing, I think Nike and Adidas both did very similar commercials a while ago where a soccer ball was kicked around the world before gmail.

The MTN Backyard Series Campaign seems to be following a more digital route so I don’t know about UGC for TVC, maybe for digital though..

We’ll think about it, thanks.

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