Spent the last 3 days on UCT’s Graduate School of Business Nomadic Marketing course. As usual Dave Duarte rocks the room. Loving his insights and the way he pulls it all together and contextualizes it perfectly.
I spoke this morning on integrating social media into digital marketing and bringing this into traditional marketing campaigns. As usual their were loads of case studies and videos, so the remainder of this post is a looong list of videos for the delegates.
The First Message: http://www.youtube.com/watch?v=_G9HW8ttrh4
Some of my slides come from the excellent flickr collection Digital Snippets
VW Bomber: http://www.youtube.com/watch?v=ZRhdjPIa4J0
Mastercard spoof: http://www.youtube.com/watch?v=90VWp6G5xFw
Cadbury Gorilla ads: http://www.youtube.com/watch?v=TnzFRV1LwIo
Bonnie Tyler remix: http://www.youtube.com/watch?v=VdgI0j1odkY
50 Cent remix: http://www.youtube.com/watch?v=kIwyf-NnggA
Seth Godin: http://www.ted.org/index.php/talks/seth_godin_on_sliced_bread.html
Charles Leadbeater: http://www.ted.com/index.php/talks/charles_leadbeater_on_innovation.html
Diesel Heidies: http://www.farfarshowroom.com/diesel/casestudy/
Lynx Get In There: http://www.youtube.com/watch?v=vcbzFr-FCDc
Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U
Dove Onslaught: http://www.youtube.com/watch?v=Ei6JvK0W60I
A Message From Unilever: http://www.youtube.com/watch?v=SwDEF-w4rJk
Virgin Name our Planes: http://www.youtube.com/watch?v=2c5YQykhj34
Diesel Freezy Sneakers: http://www.youtube.com/watch?v=U-0OgH4vRSo
Original footage: http://www.youtube.com/watch?v=wMAaBlcNy74
Domino’s Anything Goes Deal: http://www.youtube.com/watch?v=-0_36mXx-mw
http://www.youtube.com/watch?v=SeQ9A99pUQg
http://www.youtube.com/watch?v=HbPvE7miKpY
http://www.youtube.com/watch?v=jbOYhU5qhLM
Dynamite Surfing: http://www.youtube.com/watch?v=JR_naKxLEPc
Mythbusters debunk: http://www.youtube.com/watch?v=NgyNLQe8qX0
Uniqlock: http://www.youtube.com/watch?v=Nt8A7Dn7t2o
Panasonic Lumix Battle: http://www.youtube.com/watch?v=UZhrzgzxGu8
Cathy’s Book: http://www.youtube.com/watch?v=MHn4XB4tLH8
Halo 3: http://www.youtube.com/watch?v=VoTRzuJDlXc
Enjoy!
Allan you were superb! As always.
Thank you so much, we’ll add this as a resource list to the NM4 crew.
Loved your section – eye-opener – not that the rest wasnt but we’re all still thinking traditional media and we had better switch asap. we being the small sector of mags i’m in. You rocked.
@Max: thanks
@Melanie: glad you enjoyed it – hopefully it gave you some inspiration for awesome ideas!
Awesome Allan – thanks SO much for sharing