Tweet I just saw this post on some VW ads and it like an interesting trend at the moment. MTN was the first one that I saw where they took the OK Go video, and made a 45 second ad out of it. The OK Go video has been viewed almost 18 million times on YouTube, the MTN version 389. [...]

Tweet Let me sum up today with a generalization: Buy our product.   I really didn’t know what to expect from today’s speakers and for the most part, I was disappointed, because what I did not expect was to sit through speaker after speaker punting their company and product.  What I was hoping was to watch engaging speakers talk about how [...]

Tweet The first day of Mobile & Web New Media Marketing has come to an end, and since I don’t have the luxury of being able to blog in realtime, here’s some quick thoughts before I wander off in search of food. Giles Embleton had a lot to say about electronic law, and while it was certainly interesting, IANAL and [...]

Tweet Insure by phone. An interesting article over at insurance news portal announces that Metropolitan Life have launched a new product called Cover2go – simply SMS them a number to have R10 deducted from your airtime and be covered against accidental death for the next 6 days for R60,000. It’s been launched as a trial in the taxi ranks in [...]

Tweet Edit: I’ve stuck the full notes up on the Socialtext wiki over here. Documenting a wiki, it kinda makes sense to put it on an actual wiki Socialtext is an enterprise wiki that helps team collaboration. There is an open source version called Socialtext Open. I’ve started documenting my installation steps for getting release 2.9.5.2 running on Ubuntu 7.04. [...]

Tweet An update on that whole US presidential race going online that I mentioned before – well the latest is that there will be a Republican vs Democrat debate online. Users will be able to post questions and have them answered in real time. It will be interesting to see how well something like this holds up as I’m sure [...]

Tweet The AtPlay update from 20th April: So apparently the iPhone will be launched at the end of June and Cingular (official carrier for iPhone in the US) have requested 1 million iPhones for the launch. And that’s just to cover the people that have already signed up. Over 6.5 million Nintendo Wii’s have been sold worldwide, and you may [...]

Tweet A couple of days ago the Software Update had a battery firmware upgrade (1.2), which seemed like a great idea at the time. It all installed without a hitch and when I rebooted it sat and thought for a while, as I expected it would. All seemed happy in Macland until I popped the power cord out to go [...]

Tweet This was the first AtPlay update that went out on the 12th of April, as mentioned in the previous post. The Numbers Game China Mobile (the worlds largest mobile operator) announced that they now have 301 million subscribers. That’s more than the entire population of the United States. Apple has sold 100 million iPods. In five and a half [...]

Tweet One of the challenges of working in the interactive division within a traditionally non-interactive agency is helping people to understand just what it is that we do. We wouldn’t want people to think that we stood around and played games all day. A few years ago it was like fighting an uphill battle. We lived in our own little [...]