Recycling in advertising

I just saw this post on some VW ads and it like an interesting trend at the moment. MTN was the first one that I saw where they took the OK Go video, and made a 45 second ad out of it. The OK Go video has been viewed almost 18 million times on YouTube, [...]

Mobile & Web New Media Marketing, Day 2

Let me sum up today with a generalization: Buy our product.   I really didn’t know what to expect from today’s speakers and for the most part, I was disappointed, because what I did not expect was to sit through speaker after speaker punting their company and product.  What I was hoping was to watch engaging [...]

Mobile & Web New Media Marketing, Day 1

The first day of Mobile & Web New Media Marketing has come to an end, and since I don’t have the luxury of being able to blog in realtime, here’s some quick thoughts before I wander off in search of food. Giles Embleton had a lot to say about electronic law, and while it was [...]

AtPlay Update: 11 March 2007

Insure by phone. An interesting article over at insurance news portal announces that Metropolitan Life have launched a new product called Cover2go – simply SMS them a number to have R10 deducted from your airtime and be covered against accidental death for the next 6 days for R60,000. It’s been launched as a trial in [...]

Socialtext Open

Edit: I’ve stuck the full notes up on the Socialtext wiki over here. Documenting a wiki, it kinda makes sense to put it on an actual wiki Socialtext is an enterprise wiki that helps team collaboration. There is an open source version called Socialtext Open. I’ve started documenting my installation steps for getting release 2.9.5.2 [...]