As I sat at the airport the other night, listening to my iPod and lamenting that my laptop battery had long since died, I started noticing the overwhelming number of people that were connected to a device of some sort. I expected to see (as I did) the teenager with the iPod and MacBook to be there, or the suit with the cellphone surgically attached to the side of their head (as I did), but what I didn’t expect was the number of people who had iPods. Everywhere I looked there was either a businessman all suited up with one ear stuck to his cellphone and a white iPod earbud dangling from the other. I lost count of the number of people who had the headphones hanging out the neck of their jackets/sweaters, like it’s the latest fashion accesory. When I finally managed to get onto the plane, in my row and the row in front, half of us were listening to iPods on the trip home.

Working in the tech environment that we do with creative advertising types you would expect to see a lot of iPods, digital camera’s and laptops. And you do. But I kind of always assumed that it was because of the environment. I guess with the news that Apple have managed to flog 100 million of the things in the last 5 years or so it stands to reason that you’re gonna see them out there amongst the masses